about Us

Founded by Shane Barker in 2022, TraceFuse is an AI-driven solution that protects your brand’s reputation on Amazon. 

Our approach to removing negative reviews is 100% compliant with Amazon’s guidelines and is delivered by a passionate team who know the T&Cs inside and out. 

Based in Reno, Nevada, with worldwide talent supporting our in-house team. Our experts handle everything from detection to filing cases on your behalf.

Featured on MSN, Business Insider, and Yahoo Finance, TraceFuse is the unrivalled expert in Amazon Review Removal.

A man with a beard stands smiling against a blue background. He is wearing a blue blazer, white shirt, and jeans, with his hands in his pockets.

Amazon Reviews Removed

Amazon seller experience

Satisfied Brands

Our Values

Our commitment to protecting your brand on Amazon is rooted in these core guiding principles.

Strict compliance icon

Strict Compliance

Our solutions strictly adhere to Amazon’s guidelines and policies, ensuring our clients maintain a spotless reputation.

No hidden agendas icon

No Hidden Agendas

We value open communication and honesty. From the moment you onboard, our team keeps you informed about every step.

Continuous protection icon

Continuous Protection

Consistent monitoring means we spot and tackle threats early, keeping your account safe behind the scenes.

Client centric service-icon

Client-Centric Service

We measure our success by our clients’ success. Every action we take is designed to protect your brand’s reputation and boost your sales.

Relentless improvement icon

Relentless Improvement

If something is wrong, tell us! We continually improve our processes to uncover new ways of optimizing our services.

A Seasoned Expert

Meet The Founder

A person with short hair and a beard is wearing a light-colored jacket. They are resting their hands together under their chin and looking directly at the camera against a dark background.

Shane Barker is the founder and CEO of TraceFuse. As a seasoned digital marketing and e-commerce expert, he brings over two decades of industry experience to the forefront.

Throughout his career, he has consulted with an array of Fortune 500 companies and helped countless small businesses grow their digital footprint. Recognized as a leading marketing influencer by organizations such as the Content Marketing Institute and Influence Directory, Shane is always at the cutting edge of brand reputation management and buyer-seller dynamics.

Renowned platforms (including the E-Com Engine Partner Spotlight and the 2 Sellers and a Microphone Podcast) have featured Shane’s writing, underscoring his influential role in shaping the landscape of digital marketing and e-commerce.  To this day, he continues to share insights on the Amazon ecosystem, showing brands how to flourish in the rapidly evolving online space.