As an Amazon seller, you’re likely already aware of the importance of customer reviews and ratings in driving sales. But have you considered the role of editorial reviews on Amazon? These professionally written reviews can boost your product’s credibility, visibility, and overall appeal.
In this article, we’ll cover everything you need to know about what is an editorial review on Amazon, how to add editorial reviews to Amazon, and how to get editorial reviews on Amazon for your products.
What Are Amazon Editorial Reviews?
Editorial reviews on Amazon are product descriptions or reviews that are typically written by experts or authoritative sources in a particular field. Unlike customer reviews, which are submitted by buyers after purchase, editorial reviews are professionally crafted by third-party publications, influencers, or Amazon itself.
Where Editorial Reviews Appear on Your Amazon Listing
Editorial reviews are typically found on the product detail page under a section labeled “Editorial Reviews” or sometimes embedded within the “Product Description” or “From the Publisher” tabs. For books, they may appear alongside other marketing blurbs or endorsements.
On desktop, these reviews are often located below the bullet points and A+ Content but above customer reviews. On mobile, they may appear further down. Ensuring this section is present and properly formatted increases your listing’s professional appeal and helps reinforce trust before shoppers scroll to customer feedback.
Key Features of Editorial Reviews on Amazon
- Written by experts: Editorial reviews are typically authored by industry experts, publishers, or well-known figures within a product’s niche. For example, if you sell a book, an editorial review might come from a literary magazine.
- Objective and informative: Unlike customer reviews, which can be subjective and personal, editorial reviews provide objective, detailed information about your product’s quality and performance. These reviews often highlight technical specifications and comparisons with similar products.
- Visibility on the product page: Editorial reviews usually appear on the product detail page under sections like “Product Information” or “Editorial Reviews.” These sections help potential customers get a broader, more expert view of the product.
- Focus on product details: Editorial reviews focus on factual information such as the benefits, uses, and features of a product. They can also include insights on how the product fits into a broader category, why it stands out, or how it compares to competitors.
Why Are Editorial Reviews Important for Sellers?
Editorial reviews can offer a variety of benefits to Amazon sellers looking to enhance their product listings. Here’s why you should care about adding editorial reviews to Amazon:
Boost Your Product’s Credibility
A glowing editorial review from a respected source can lend your product instant credibility. If your product is endorsed by an expert or industry leader, it can significantly influence potential buyers by reducing hesitation and building confidence in the purchase decision. This is particularly impactful for high-ticket items, technical products, or anything that requires more consideration before buying.
Provide a Professional Perspective
Customer reviews, while useful, are often based on personal experience and may not offer a comprehensive view of your product’s performance. Editorial reviews provide a more professional, factual assessment, which can help buyers make a more informed purchasing decision.
Increase Product Visibility and Engagement
While customer reviews reflect personal opinions, editorial reviews offer a more objective, expert analysis of your product. Written by professionals familiar with the industry, these reviews evaluate features, performance, and value with clarity and credibility.
This professional insight helps buyers better understand what sets your product apart, offering them the confidence to make a more informed purchasing decision. This is especially helpful when comparing options in a crowded marketplace.
Influence Purchasing Decisions
Editorial reviews help influence buying decisions. Consumers trust expert opinions, so when your product is reviewed positively by a respected source, it can motivate them to take action and purchase your product over competitors.
How to Add Editorial Reviews to Amazon
As an Amazon seller, you may be wondering how to add editorial reviews to Amazon for your product. While you can’t directly submit an editorial review to Amazon, here are several steps you can take to increase your chances of getting one:
Reach Out to Influencers and Industry Experts
One of the best ways to get editorial reviews on Amazon is by reaching out to relevant influencers and experts in your product’s field. For instance, if you sell a tech product, contact tech bloggers, YouTube reviewers, or tech magazines to request an editorial review. If you sell a book, consider reaching out to book reviewers or literary critics.
When reaching out, make sure to offer product samples and any relevant information that will help them craft an informed review. Be clear that you’re seeking an editorial review for your Amazon listing, and explain how it could benefit both them and your product.
Leverage Media Coverage and Press Releases
If your product is featured in a media outlet, trade magazine, or popular blog, this coverage can be used as an editorial review on Amazon. Many media outlets publish product reviews, and if your product is reviewed favorably, you can ask for permission to feature that content on your product page.
Some sellers hire PR firms to manage product launches, which can lead to editorial mentions and reviews from reputable sources. The more visibility your product gets from trusted outlets, the higher your chances of getting a valuable editorial review.
Use Amazon Author Central or Vendor Central (if applicable)
If you’re a book publisher or author, you can add editorial reviews directly through Amazon Author Central. Navigate to your book’s listing, select “Add Editorial Reviews,” and input your content. You can include excerpts from media coverage, endorsements, or professional critiques (with permission).
For non-book products, if you’re a vendor (not a third-party seller), you may be able to upload editorial content through Vendor Central using the A+ Content Manager or by working with your Amazon account manager. Keep in mind, Amazon reserves the right to approve, edit, or reject editorial content that doesn’t meet its guidelines.
Create Your Own Expert Content
If you have the necessary expertise in your product category, you could write your own editorial-style content. While Amazon typically prefers third-party, independent reviews, content you create could be used as an editorial review if you’re an established authority in your field. Publish articles, whitepapers, or blog posts that detail your product’s benefits and features, and consider reaching out to Amazon to see if they’ll accept the content as an editorial review.
Ensure Your Product Stands Out
To increase your chances of adding editorial reviews to Amazon, ensure that your product is high-quality, innovative, and relevant to your target market. Industry experts are more likely to write about products that stand out in their category. Whether you’re selling tech gadgets, home goods, or books, your product must be compelling enough to get noticed by authoritative sources.
How to Use Editorial Reviews on Amazon to Boost Sales
As a seller, understanding how to use editorial reviews on Amazon can help you increase sales. Here are some ways to maximize the impact of these reviews:
Combine Editorial Reviews with Customer Reviews
While customer reviews are often the primary factor shoppers use to make decisions, editorial reviews can complement them by providing expert insights. Use editorial reviews alongside customer feedback to create a well-rounded product page that offers both professional and real-world perspectives.
Enhance Your Product Listings
Having editorial reviews on your Amazon listing makes your page more informative and engaging. Buyers are more likely to trust a product that has both customer reviews and expert commentary. Ensure that your product page highlights these reviews so they’re easy to find.
Leverage Trusted Sources
When you do get editorial reviews, make sure they come from well-established, trusted sources. Editorial reviews from well-known publications or influencers in your product’s niche carry more weight than reviews from obscure or untrusted sources.
Can You Pay for Amazon Editorial Reviews?
Technically, you can’t pay Amazon to place an editorial review on your product page. However, some agencies offer Amazon Editorial Recommendations as part of their marketing services, which are editorial-style placements through Amazon’s Onsite Associates Program. These are typically limited to high-performing ASINs and require strict eligibility criteria.
Be cautious of services that guarantee reviews in exchange for payment, as this may violate Amazon’s review manipulation policies. Always aim for organic, authorized, and compliant editorial coverage through ethical outreach and PR.
Final Thoughts
For Amazon sellers, editorial reviews can significantly improve your product’s credibility, visibility, and overall appeal. By understanding how to add editorial reviews to Amazon, how to get editorial reviews on Amazon, and how to use those reviews effectively, you can elevate your Amazon listing and potentially drive more sales.
Focus on securing expert reviews, enhancing your product pages, and offering quality products that stand out in the market. By following the tips in this guide, you’ll get more editorial reviews to make your product shine on Amazon.
