Attaining success on Amazon is very much achievable. However, it takes a lot of time, effort, and skill. While you can do it yourself and learn everything you need to get there, you may also have other business responsibilities you can’t abandon.
You can’t be in two places at once and work on both your business and your Amazon account at the same time, but what if somebody else can stand in for you? That’s where Amazon account management services come in. Keep reading to learn more about Amazon account management services and how they can help you.
What Are Amazon Account Management Services?
Amazon account management services are services tailored to optimize and enhance your Amazon presence. When you work with these services, they’ll handle many aspects of your Amazon store, like your product listings, inventory, advertising, and more.
When you boil it down, Amazon account management services are your success managers on Amazon. They’ll be there every step of the way to ensure your Amazon store gets off the ground and stays visible to the customers.
What Amazon Account Managers Provide
Amazon account managers offer a wide range of solutions and services, taking some of the workload of running an Amazon store off your shoulders. Here are some things that Amazon account managers provide:
- End-to-end inventory management: This encompasses everything from warehousing to deliveries. Logistics can be a confusing proposition for many Amazon sellers, so the help of an account manager can eliminate some of those headaches.
- Brand management: The help of an account manager can help keep your brand consistent, ensuring old and new customers can recognize your store wherever you pop up.
- Marketplace account support: The account manager’s expertise can be indispensable in dealing with things like documentation, paperwork, and following Amazon store guidelines.
- Store advertising: Account managers have knowledge of Amazon advertising best practices, meaning they can maximize your store’s visibility.
- Store listing optimization: With knowledge of store and product listing best practices, Amazon account managers can modify your product’s images and descriptions for maximum customer visibility.
Is Paying For Amazon Account Management Worth It?
Whether or not paying for Amazon account management is worth it depends on your budget and needs. If you have the money to spare to pay for their services but not the time to focus on managing your Amazon store, it can be well worth it.
Amazon account management can also be a good idea if you’re just starting out and have extra money in your budget to pay for their services. This way, you can let them help you get the store up and running while you learn the inner workings of selling on Amazon. After some time, you can stop using their services and use what you’ve learned to begin running the store yourself.
That said, if you don’t have the room in your budget to pay for these services, paying for their services may not be a good idea. If your store isn’t making enough money, their fees may end up burning a hole in your finances.
The Best Amazon Account Management Services
There are a lot of Amazon account management services available. While they all help with your Amazon seller account, many of them specialize in certain things. To help you get a good feel of what these services can help you with, here are some of our highlighted Amazon account management services:
Amazon Strategic Account Services
Amazon Strategic Account Services is a service provided by Amazon itself, which assigns a designated customer success manager. Your customer success manager will be your advisor, providing data-driven tips and helping you develop customized strategies that can grow your business and reach new customers.
Your customer success manager has a lot of great tools at their disposal, from a tailored business plan to maximize your business growth and even access to subject-matter specialists in various areas of the Amazon marketplace, like supply chains and discovery.
SalesDuo
With a portfolio of over 250 brands, SalesDuo’s team of former Amazon employees promises to deliver predictable and hands-off Amazon store growth. They don’t just offer Amazon assistance, either. With one plan, you get eCommerce handling for Amazon, direct-to-customer sales, TikTok, Walmart, and more.
Even though SalesDuo promises hands-off growth, you’ll still be on top of everything because SalesDuo offers custom analytics reporting and 24/7 monitoring. Wherever you are and whatever you’re doing, you’ll still know everything going on with your store.
WebFX
Digital marketing agency WebFX offers Amazon account management services that handled nearly 15 million transactions in the past five years. Their team of marketing professionals and specialists offer assistance with just about any aspect of Amazon selling that you can think of.
In addition to Amazon store management services, WebFX also offers SEO and PPC services for Amazon sellers to increase their store’s visibility and attract more customers.
Canopy Management
Named the fastest-growing Amazon Agency in America, Canopy Management positions itself as a partner instead of an account manager. Canopy starts from the very bottom, analyzing your company for potential opportunities and brewing issues before managing your account, ensuring they know everything about your brand before starting.
In addition to Amazon store management, Canopy also handles Walmart store accounts, Amazon PPC, Amazon SEO, and more.
How to Choose Amazon Account Management Services
When you choose an Amazon account manager, you’re putting your brand in their hands. That means you need to find account managers that you can trust. The first thing you should do is check Amazon account management services reviews to get a good feel for what they provide, their strengths, and their weaknesses.
Once you get a good feel for the agency, ask yourself these questions:
- Can they communicate consistently with me?
- Do they have the expertise to handle any issues my business may encounter?
- Can they provide undivided attention to my account?
- Do they go above and beyond to provide excellent service?
To help answer these questions, consider scheduling a call with the service agencies of your choice. Spend some time chatting to gauge whether they’re the right pick for the job before making your decision.
Conclusion
With their expertise and experience, Amazon account management services can set your store up for success. They can handle everything from inventory management to advertising, maximizing your store’s growth potential.
That said, building your own skills and expertise is still important because even if you hire account managers, you still need to know how to run your store well in case you stop working with the account manager.
