While Amazon is a robust e-commerce platform that’s frequented by millions of people, you’re bound by its design and rules, which means you can’t customize your online storefront to match your requirements. If you want more control over how you present your online storefront, you can build your own site using platforms like WordPress.
However, building a new site means you’re starting from scratch and have to build credibility all over again. While it might be an uphill battle, the potential rewards are equally great since you can have more control over all aspects of your store.
One of the best ways to build credibility is by carrying your Amazon customer reviews to your site. You can do this with Amazon reviews plugins. Keep reading for a deeper dive into Amazon review plugins you can use on your site.
What Are Amazon Reviews Plugins?
Simply put, Amazon reviews plugins are programs you can install on your own online shop to display and embed Amazon customer reviews. Instead of exporting your reviews manually one by one, you can just install the plugin and have it display the reviews for you. It saves a lot of time in the initial setup, and you don’t have to keep updating the review section every time there’s a review you want to include on your site.
Why Do You Need Amazon Reviews Plugins?
You need Amazon reviews plugins to display reviews efficiently and effectively without having to manually add them to your site. Here are some other reasons why you need Amazon reviews plugins for your site:
- Build social proof and credibility for your online store.
- Showcase customer opinions to further build would-be customers’ trust in your store and products.
- Foster customer engagement and potentially increase the likelihood of them making purchases.
- Present reviews however you like, without the restrictions of Amazon’s format.
Top Amazon Reviews Plugins Picks
There are dozens of Amazon reviews plugins out there, and not all of them are created equal. These plugins may vary in price, technical expertise needed, and multiple factors, so it’s important to examine each plugin and make sure to choose one that fits your needs.
Here are some example plugins you can look into. This is by no means an exhaustive list, so if none of the plugins here fit your needs, feel free to look for more.
Common Ninja’s Amazon Reviews Widget
Common Ninja’s reviews widget provides a fully customizable design interface that allows you to display Amazon reviews in whatever color scheme and layout you want, helping the plugin fit your site seamlessly. You have the option to display reviews in carousel, grid, and list layouts to fit what you want for your site. This reviews widget offers a free plan with limited features, with paid plans that start at $2/month for one widget.
JustReview Amazon Reviews Widget
JustReview’s Amazon reviews plugin is an award-winning software that collects, embeds, and shows Amazon reviews on your site. It boasts a daily review collection frequency, allowing you to stay on top of your customer reviews. Moreover, it doesn’t just work for Amazon. This widget also helps you gather reviews from eBay, Etsy, and many other e-commerce sites. This widget has a free 7-day trial as well as a free basic plan good for up to 100 reviews. Paid plans start at €9 or $10.2/month.
Widgets for Amazon Reviews by Trustindex
Trustindex’s Amazon reviews widget lets you create your own widgets to display Amazon reviews on your WordPress site for free. It also promises that you can display those reviews within two minutes with minimal technical know-how. This widget offers over 25 pre-designed widget styles and over 40 layouts, so you have a lot of choices when it comes to displaying those reviews.
Reputon Amazon Reviews
If your store uses Shopify, the Reputon Amazon Reviews plugin may be a good choice. It offers multiple review display styles, requires no coding to install, and works with the latest Shopify themes. It provides a free version alongside a paid plan costing $5.99/month. It’s also one of the better-reviewed plugins on Shopify, with over 100 5-star reviews as of the time of this writing.
How to Choose the Best Amazon Reviews Plugin
There are so many Amazon reviews plugins that picking one might be confusing. However, it doesn’t need to be if you know what to look for. Here are some tips to help you pick the best Amazon reviews plugin:
- Find plugins with lots of active installs: Plugins with many active installs are likely reliable, well-loved plugins.
- Check user ratings and reviews: Looking at reviews can help you gauge common user opinions about the plugin.
- Check its user support and update frequency: Prioritize plugins with good customer support and update frequency to ensure you’re not stuck with dead software once the makers stop updating the plugin.
- Find the right price point: Depending on your budget and needs, you can be perfectly fine with a free plugin, or you may need a plugin with a paid plan.
Best Practices for Displaying Amazon Reviews on Your Site
Whichever plugin you decide to use, there are some tried-and-true best practices for displaying Amazon reviews to look as trustworthy as possible. Let’s take a look:
- Credit your reviews: One of the easiest ways to ensure the reviews you put up on your site look legitimate is to credit them. Display the user’s name or provide a link to the original Amazon review so visitors can verify the review is real.
- Display star ratings: Displaying star ratings is a must because stars give readers an easy way to understand a product’s quality.
- Showcase a variety of reviews: Only displaying five-star reviews can make your product look overly curated or even fake. Mix in some critical but reasonable reviews to make your review column look more natural.
Conclusion
You can use plugins to display Amazon reviews on your new e-commerce site to attract new visitors and provide social proof. There are lots of plugins available, so be sure to examine your options and find the plugins that fit your needs.
While you should put up positive and negative reviews in your site’s review column, you shouldn’t display fake and abusive reviews that are only there to make your store look bad. Contact Tracefuse and let our AI-powered tools find and mark those abusive reviews for deletion within days.
