Lots of people only review Amazon stuff to complain when they have problems with the purchase or if they receive a bad product. But there’s more to reviews on Amazon than that. They can also help buyers make informed decisions about whether or not to buy the product.
If you’ve spent any time browsing Amazon, you’ve definitely seen reviews on just about any product you find. How do you submit a review on Amazon yourself, though? Keep reading to learn how to review Amazon purchases.
Amazon Reviews and Ratings: What’s the Difference?
Amazon reviews and ratings are very intertwined and nearly inseparable, but one major difference between them is the level of detail. Amazon reviews go in-depth into a buyer’s experiences and give readers more context on why they feel that way about the product. Meanwhile, ratings are a simple 1-to-5 scale of whether the buyer liked or disliked the product.
Both can be useful because they show the customer’s satisfaction with the product. However, reviews generally offer more details that people can learn from.
Why Should You Leave Reviews on Amazon?
You should leave product reviews on Amazon because it benefits sellers and other buyers. If you’ve ever decided to buy or not buy something on Amazon because of a review, that’s the benefit of product reviews at work.
For sellers, product reviews on Amazon are a great way to gauge customer feedback on what went wrong and what went right. Let’s say a customer left a review saying that they liked the item, but the item was slightly damaged during transit. That means their product is already good, but they might need to pack their items better to ensure they don’t get damaged.
For other buyers, reviews and ratings on Amazon products help them make informed decisions on whether or not to buy the item. User reviews can complete the picture that the product description begins to paint by providing insights from other people who have bought and used the product. Instead of what the seller says about the product, you get honest stories from people who used it.
Product reviews don’t take too long, either. You can just leave one or two sentences about the product and be done in under five minutes. Even if the review is short, you can still help others. So, there’s really no reason not to upload an Amazon review if you can.
Do You Have to Leave Reviews on Amazon?
You don’t strictly have to write a review on Amazon; nobody’s forcing you to. However, writing a review can help sellers improve their store, and other buyers make informed decisions.
But if you don’t want to leave a review for whatever reason, you can just leave a star rating. It’s a time-efficient way to let the store know whether you found the product satisfactory that can still help future shoppers.
Step-By-Step Guide to Posting Amazon Product Reviews
We’ve talked about the why; now, let’s go over how to post reviews on Amazon. It’s really simple and should just take you a couple of minutes at best.
You can upload Amazon reviews through its desktop site and the mobile app. We’ll cover the steps one by one. And don’t forget to have your Amazon account registered before starting.
How to Leave Amazon Reviews on the Desktop Site
- Sign into your Amazon account.
- Visit the product page for which you want to leave a review.
- Click on the Write a customer review button under the “Review this product” headline.
- In the provided form, write your review, add a headline, and give the product star ratings. You can also add images or videos to enhance your review.
- Click Submit to finish writing your review.
If you forgot to write something or would like to add something else, you can go to your Amazon profile and edit the review.
How to Leave Amazon Reviews on the Mobile App
- Open your Amazon mobile app and sign into your account.
- Go to the product page.
- Click on the Write a review button.
- Write your review and click on Submit review when done.
Similar to the desktop site, you can go to your profile to edit or delete your review.
How to Write a Good Review on Amazon
Whether it’s a positive or negative review, a good review can be helpful to the seller and other shoppers.
There’s really no fixed template to writing a “good” Amazon review, but here are some hallmarks of such a review:
- Simple and easy to read, so everyone can understand it quickly.
- Honest and doesn’t exaggerate any positive or negative experiences with the product to keep it fair and unbiased.
- Feature a headline that acts as the review’s title so people can tell what the review is about at a glance.
- (Optionally) features images or videos that support the review.
Conclusion
Leaving reviews on Amazon helps sellers and other buyers learn more about your opinions on the product you’re reviewing. Sellers can use reviews to improve their products, while other buyers can use them to determine whether or not the product is good for them.
While writing Amazon reviews is optional, it’s highly recommended because your input is always needed to make Amazon’s store ecosystem better.
