If you’re an Amazon seller, you’ve probably heard the horror stories: someone wakes up one day, logs into Seller Central, and boom: their account is suspended for being “linked” to another account. No warning, no explanation. Just the dreaded notice about an Amazon linked account suspension.
Here’s the good news: it’s preventable. With a little know-how and caution, you can stay in Amazon’s good graces and keep your account healthy and active. Let’s break down exactly how to avoid an Amazon linked account suspension and what to do if your account does get suspended.
What Are Amazon Linked Accounts?
Amazon defines “linked accounts” as accounts that appear to be controlled by the same person or entity. This could be for legitimate reasons (like owning multiple brands), or for less legitimate reasons (like trying to get around a prior suspension). Either way, Amazon’s systems are incredibly sensitive when it comes to detecting potential links between accounts.
Why Do Amazon Accounts Get Suspended For Being “Linked”?
A linked account suspension happens when Amazon detects that your seller account is associated with another account that has been suspended or is otherwise under investigation. Whether you know about that other account or not, Amazon assumes guilt by association, and that’s where the trouble starts.
Sometimes, sellers do knowingly run more than one account (which you can do, with Amazon’s approval). But many get caught in the crossfire unintentionally. Here are some of the most common reasons accounts get linked:
Shared IP Addresses
If you log into your account from the same Wi-Fi network as another seller, Amazon might see that as a connection even if you’re not related.
Shared Devices
Using the same laptop or phone to access multiple Seller Central accounts, even at different times, can raise red flags.
Browser Cookies and Cache
Your browser remembers things. If you log into one account, then another, without clearing your cache or using incognito mode, Amazon may detect a link.
Same Bank Info, Emails, or Addresses
This one’s a bit more obvious. If you’re using the same banking information, email address, phone number, or business address across multiple accounts, Amazon will see them as connected.
Suspended Accounts Nearby
Even if you’ve never touched another account, being connected to a suspended account via a third-party service (like a VA, warehouse, or prep center) can get you caught up in a suspension.
How To Keep Your Amazon Seller Account Safe
Now that you know how accounts get linked, let’s look at what you can do to prevent it. Here are some best practices to keep your seller account safe:
Use a Dedicated Device
One of the simplest ways to avoid trouble is to run your Amazon business on a device that’s never been used to log into another seller account. Avoid shared computers, and definitely don’t log into multiple accounts on the same machine.
Use a Private and Static IP Address
Don’t access your account from public networks like cafes, hotels, or co-working spaces. These networks are shared by many people, and someone else might log into a suspended account from the same place.
Instead, use your own private internet connection with a static IP address (ask your ISP if you’re not sure). This ensures your login is unique to your location.
Always Use Incognito Mode or a Clean Browser
To avoid lingering browser data, either use incognito/private browsing mode when logging into Seller Central, or use a dedicated browser profile with no cookies or history.
Better yet, consider using a tool like a virtual machine or software that separates browser environments for each seller account, especially if you’re managing multiple brands (with Amazon’s permission, of course).
Don’t Share Account Access Without Precautions
If you work with VAs (virtual assistants), agencies, or freelancers, make sure they follow these same guidelines. If they access multiple seller accounts for different clients from the same IP or device, your account could be flagged. Always make sure your partners use isolated environments for each client.
Separate All Business Info
Each seller account should have its own:
- Business name
- Bank account
- Credit card
- Email address
- Phone number
- Physical address
Never reuse these across accounts, unless Amazon has explicitly approved your multiple account setup.
Avoid Suspicious Tools and Services
Some software tools, AI tools, or automation services can unknowingly link accounts, especially if they’re not officially recognized by Amazon. Always vet third-party services, especially those that require login access or browser extensions. Stick to trusted, compliant software that’s designed for Amazon sellers.
What To Do If Your Amazon Account Is Suspended For Being Linked
If Amazon does suspend your account for being linked, don’t panic. Here’s what you can do:
Step 1: Identify the Link
Try to figure out what triggered the suspension. Did you use a shared VA? Access Seller Central from a hotel Wi-Fi? Overlap info with another business? Look at public points of access that would make Amazon think that you’re linking accounts.
Step 2: Gather Evidence
Prepare a Plan of Action (POA) that outlines:
- What happened
- Why it happened
- What you’ve done to prevent it in the future
Include screenshots, service provider emails, and any other documentation that proves your independence from the linked account.
Step 3: Submit a Professional Appeal
Be clear, concise, and respectful. Amazon’s internal review teams want facts and solutions, not emotions. Your POA should show that you understand the issue and have taken permanent corrective actions.
Conclusion
Getting caught in a linked account suspension can be devastating, especially if you didn’t even know you were at risk. But by taking proactive steps like using dedicated devices, separating business data, and avoiding shared connections, you can protect your business from unnecessary trouble.
Amazon’s system isn’t perfect, but with a little awareness, you can stay one step ahead and keep your account safe and thriving. Remember: prevention is always easier than recovery. A few smart habits now can save you a world of pain down the road.
