Your Amazon public display name is attached to your Amazon community contributions, like reviews, discussions, seller feedback, and more. You choose it the first time you participate in the Amazon community, but eventually, you might feel that the name doesn’t fit you anymore. If you’re thinking about changing your Amazon public display name, keep reading to find out how.
The Basics of Your Amazon Public Display Name
Your Amazon public display name appears in your customer reviews, product discussion posts, seller feedback, and more. Essentially, it’s the name that you’re known by in the Amazon community. Depending on your preferences and privacy needs, you can use your real name or your pseudonym as a public name.
In addition to representing your account on Amazon community contributions, your public name also helps connect you to the seller. If you leave feedback on a seller, the seller can then connect that feedback to your order to reach out and address any issues you may have with the order.
Reasons to Change Your Amazon Reviews Display Name
There are so many reasons to change your Amazon reviews display name. Here are some reasons people might do so:
- You want to shift from using your real name to a pseudonym or vice versa.
- You changed your real name and wanted your Amazon profile to reflect the change.
- You got tired of your old pseudonym and decided to change it on your Amazon account.
- You started a new social media venture and want to connect your social media presence to your Amazon account.
In addition to these, everybody has their own unique reasons for wanting to change their Amazon public name. Since there’s almost no verification process or waiting period to change your public name, you can do it freely.
Step-By-Step Guide to Changing Your Amazon Public Display Name
Changing your Amazon public display name is very easy, and you can change it as many times as you desire. Here’s how:
- Log into your Amazon account.
- Go to the Accounts & Lists drop-down menu.
- Select Manage Profiles.
- Click View on the profile that you’d like to change the name of.
- Click the pencil icon near your current display name.
- Type in your new display name.
- Click Continue.
After you click on Continue, the site will automatically update your display name.
What Else Can I Change on My Amazon Profile?
You can add shopping preferences to your Amazon profile to help the site give you personalized shopping recommendations. Things you can add to your profile include:
- Clothing and shoe measurements.
- Interests and hobbies.
- Whether or not you support sustainable products.
- Your favorite sports teams.
- Your pets and their preferences.
What Other People Can See On Your Amazon Profile
You may have noticed that you can click on other people’s Amazon profiles when you see them in the review section or other places on the site. However, if you click on them, you can only see their name, bio, and their past review submissions. You won’t be able to see the things that you can add to your profile, such as measurements and interests.
Additionally, you can share the person’s public profile link or report the person if you see them engage in illegal activity, like submitting reviews you suspect to be fake.
Do Sellers Have Display Names?
Sellers also have display names that are used on their store listings. The store’s display name may be distinct from its legal entity name due to branding reasons. Just like a customer’s public name, the store can change its display name freely. However, changing the legal entity’s name is a longer process and may involve closing the current store and opening a new one.
What’s on Seller Public Profiles
An Amazon seller’s public profile is much more populated than a customer’s public profile to help potential buyers determine whether the store is reliable and worth buying from. Things you can see on a seller’s public profile include:
- The store’s name.
- The store’s review score.
- The percentage of positive reviews in the past 12 months.
- An option to leave seller feedback.
- The store’s legal entity name and address.
If you’re looking to report a seller for review manipulation or other illegal practices, you can’t do it through their public profile. Go to the relevant product page and look for the “report an issue with this product or seller” link.
Conclusion
Your Amazon public display name is what shows up on product reviews, discussions, seller feedback, and other community contributions. If you’re unsatisfied with your current display name, you can change it by going into your profile. Additionally, you can input your preferences and interests into your Amazon profile to help the algorithm recommend items that you may like.
For sellers, display names are how buyers recognize the store on Amazon listings. It can be distinct from the store’s legal entity name and can be changed easily, like an Amazon customer’s display name.
