It goes without saying that Amazon sellers live and die by their reviews. Having great reviews means your store is more trusted and ranked better on search results, while a bad run of negative reviews can push your store further into obscurity.
Reviews are serious business for your business, but fortunately, you’re not alone. You can enlist the help of Amazon review agencies to help manage your customer reviews and improve your reputation. Keep reading to learn more about Amazon review agencies and how they can benefit you.
What Are Amazon Review Agencies?
Amazon review agencies are companies that help sellers become more likely to receive positive reviews. These agencies may provide review management as their sole service, or review management may be one part of their larger services package.
Services Provided By Amazon Review Agencies
Each agency may have its own unique service offerings, but here are some common services you may find when working with an Amazon review agency:
- Amazon Vine: Your Amazon review agency may sign your store up for the Amazon Vine program, where trusted reviewers receive your products for free in exchange for a genuine review.
- Negative review management: Dealing with negative reviews can be a pain, but Amazon review services provide negative review management to take that weight off your shoulders. They’ll contact people who posted negative reviews to address their issues, showing that your store is proactive at solving problems.
- Product query management: In collaboration with your team, the Amazon review service can field questions about your products from potential customers to ensure they have enough information to make an informed purchase decision.
- Email management: Your Amazon review agency may also provide email services to follow up on customer purchases and encourage them to leave reviews.
- Dedicated marketing specialist: Some review agencies assign a dedicated marketing specialist to your store, allowing you to leverage their expertise to market your products better.
Are Amazon Review Agencies Worth It?
Whether or not Amazon review agencies are worth it depends on your store management needs and budget. It can be worth it if you have the money to pay for Amazon review services but don’t have the time to focus on managing reviews because you have other tasks to do.
Amazon review management services may also be a good idea to help you learn the ropes, especially if you’re just starting your store. If you have the money, you can hire an agency to manage your reviews and learn how they work. Once you have a good feel for review management, you can stop using their services and start managing reviews yourself.
Keep in mind that depending on your needs, Amazon review agency services may not be cheap. If you don’t have the money in your budget to hire them, it’s best to hold off rather than spend money that could’ve been more useful elsewhere in your store.
Finding the Right Review Services for Amazon
There are a lot of Amazon review services on the market today, each boasting various high-profile clients and offering different services to help Amazon stores excel. With all the options, picking the right one can be a tough ask. To help you pick, we’ve created an eight-step guide:
1. Outline Your Goals
First off, start with your goals. Are you looking to improve review scores, do better with customer outreach, or get more Amazon Vine reviewers? Write down what you want to achieve with the help of a review agent to keep your search focused.
2. Research the Options
With your goals in mind, it’s time to start searching. Look for review agencies with a proven track record to help you achieve those goals. It’s also a good idea to ask for recommendations from your peers and other Amazon sellers.
3. Evaluate Each Agency
Once you have a list of agency names, investigate their performance and services. Check client reviews and testimonials to ensure you choose the right agency that fits your needs.
4. Calculate the Budget
Pricing is an essential part of determining whether a review agency is right for you. Check the agency’s site for any pricing details because each agency may have different ways to calculate payment. Some charge flat fees, while some request a portion of your Amazon sales.
5. Ask for References
If possible, ask your agency candidates for contact details of their past or current clients. Talking with their clients can give you a better idea of what the agency is like and whether how the agency works fits your store.
6. Schedule a Call
By now, you should have just a handful of potential candidates that are well-vetted. It’s time to schedule consultation calls with them. Here’s where you can really get into detail and ask questions that would help you determine how these agencies can help your store flourish.
7. Make the Decision
After interviewing each agency in detail, it’s time to choose. Pick the agency you’re confident can help your store the most at a reasonable price. From there, you can finalize the deal and sign the hiring contract.
8. Review the Performance
Your journey doesn’t end when the agency is hired. To ensure you get your money’s worth, keep a close eye on the agency’s performance and schedule regular reviews. This way, you’re always in tune with the agency’s work, and you can identify issues before they become bigger problems.
Conclusion
Amazon review agencies help your store gain more positive reviews through services like negative review management, email management, and product query management. They also often assign a dedicated marketer to help directly with your store’s customer outreach and marketing.
While they’re not completely essential to running your Amazon store, review agencies can help you learn the ropes of customer and review management if you’re new to selling on Amazon. However, if you can’t spare the money to hire a review agency, it might be a better idea to learn those skills yourself.
While you should strive to get great product reviews, you can’t ignore the bad ones, especially if you find fake reviews on your store page. TraceFuse can report suspicious negative reviews to Amazon for you until they’re removed; book a call with us to see how we can help clean up your Amazon stores from fake reviewers!
