Complete Guide to Finding Amazon Reviews

Amazon reviews play an important role in shaping consumer decisions and improving a product’s visibility. Buyers get critical feedback to learn more before they purchase, while sellers learn which parts of the product need improvement to get more positive reviews and stand out in a crowded marketplace. But how do you find reviews on Amazon in the first place?

Keep reading this guide to learn how buyers and sellers can effectively find and manage reviews on Amazon, ensuring both a better online shopping experience and improved sales performance.

Accessing and Managing Your Personal Reviews

Accessing and managing your personal reviews on Amazon is a straightforward process that empowers both buyers and sellers:

• Buyers get to reflect on their purchasing experiences and share valuable feedback with other shoppers.
• Sellers gain valuable insights about their products and opportunities to respond to customer feedback, helping them make improvements to boost sales and brand image.

There are different ways that buyers and sellers can manage their reviews, which we’ve broken down here:

How Buyers Can Find and Manage Their Reviews

You can check feedback you’ve left for your Amazon purchases on your desktop or through the Amazon app. Here’s how you can find your reviews through either method:

Finding Your Reviews on Desktop

1. Log in to your Amazon account.
2. Hover over the Account & Lists dropdown, which you can find directly under your name in the top navigation bar.
3. Scroll down and select “Ordering and shopping preferences”.
4. Click on “Your Amazon profile”.
5. Go to your profile’s Community activity section. This will show you all your activity, including your reviews.
6. Click on the three-dots dropdown menu. Now you can edit, delete, or hide any review on your public profile.

Finding Your Reviews on the Amazon App

1. Open the app: Launch the Amazon app on your mobile device.
2. Sign in: Ensure you are logged into your account.
3. Access your account: Tap on the menu icon (three horizontal lines) in the top-left corner.
4. Navigate to your account: Scroll down and select “Your Account.”
5. Locate your reviews: Tap on “Your Reviews” under the “Personalization” section to view all your submitted reviews.

How Sellers Can Find and Manage Their Reviews

There are three ways that sellers can search through and manage their reviews: manual checking, Amazon’s Customer Reviews feature, and third-party tools. Here’s how each method works:

Manual Checking

The most basic way you can check on your product’s reviews is by going to its product detail page and looking at the reviews and ratings. Note that this can be very time-consuming, especially if you have multiple products to track.

Access the Brand Dashboard for Amazon’s Customer Reviews

If you own a brand and are registered with Amazon’s Brand Registry program, you can check out your reviews through your Brand Dashboard:

1. Go to “Brands Menu”: This is located in Seller Central. If this isn’t visible to you, you either haven’t been identified as a brand owner on Amazon or are not brand-registered.
2. Select the Brand Dashboard and go to “Customer Reviews” under “Brand Benefits”: In this hub, you can access tools that help you manage your business. You see all product reviews received within the last 30 days. Note that reviews will be shown within 24 hours from when they were published by buyers.
3. Search through and manage your reviews with the right filters: Once here, you do actions to manage your reviews such as using the search bar to find reviews for a specific ASIN (Amazon Standard Identification Number), filtering reviews by time and star rating, and reporting reviews that may violate Amazon’s ToS.

Use Third-Party Tools Like Tracefuse

If you aren’t registered with Amazon’s Brand Registry program, you can still use third-party tools. Some will simply track your reviews, but more advanced services like Tracefuse utilize AI to find and remove unfair and suspicious reviews.

How to Search for Reviews by Keyword on Amazon

Looking for something specific in the reviews? Here are three ways to search by keyword:

• Use the “Search customer reviews” bar found on most product pages under the review section.
• Press Ctrl+F (Windows) or Command+F (Mac) on your browser to bring up the “Find on page” function, then type your keyword.
• Use available review filters to narrow reviews based on relevant keywords or topics (if supported by the product page).

How to Find Reviews for a Specific ASIN

Each Amazon product has a unique ASIN (Amazon Standard Identification Number). To find reviews for a specific ASIN:

1. Go to the product page using the ASIN URL:
   https://www.amazon.com/dp/ASIN-HERE
2. Scroll to the review section to view ratings and comments.
3. If using Tracefuse, you can input ASINs to track reviews per SKU, spot trends, and identify suspicious content.

How to Find Verified vs. Unverified Purchase Reviews

Reviews are labeled as “Verified Purchase” when Amazon confirms the reviewer actually bought the product.
To check for verified reviews:

• Look beneath the reviewer’s name for the “Verified Purchase” tag.
• You can often filter to see only verified reviews by using Amazon’s review filters (when available).
  This helps sellers and buyers evaluate the authenticity of feedback.

How to Filter Reviews by Star Rating

To filter reviews by star rating:

1. Go to a product’s review section.
2. Click on the desired star rating (e.g., 1-star, 4-star, etc.).
3. Amazon will show only reviews matching that rating.
   This helps identify recurring issues or strengths tied to specific satisfaction levels.

Finding Reviews from Specific Time Periods

Want to assess feedback after a product update or new launch?

• Sort reviews by Most Recent using the dropdown menu in the review section.
• This is particularly useful for sellers monitoring reactions after a price change, packaging update, or feature adjustment.

How to Find Photos or Video Reviews

Visual reviews offer additional insight. To find photo or video reviews:

1. Scroll to the product’s review section.
2. Click on the “Top reviews with images” or “Videos” section (if available).
3. You can also filter reviews by media types using the filter options above the reviews.

How to Access Competitor Product Reviews

Analyzing competitor reviews can help you improve your own product strategy.

1. Use the Amazon search bar to find competitor products.
2. Visit their product pages and scroll to the review section.
3. Look for recurring complaints or compliments to identify gaps or strengths.
   This helps with positioning, product development, and marketing decisions.

Troubleshooting Common Issues

Accessing your Amazon reviews is generally easy, but users may encounter some issues with viewing and management, such as:

• Reviews not showing up: If your review does not appear after submission, it may be undergoing Amazon’s filtering process. This can take up to 72 hours due to high volumes or potential compliance issues with community guidelines.
• Editing or deleting reviews: To delete or edit a review, navigate back to “Your Reviews,” select the review you wish to change, and choose either “Edit” or “Delete.” Ensure you confirm any changes before finalizing them.
• Technical glitches: If you experience issues accessing your reviews, try clearing your app cache or reinstalling the app. Alternatively, check if there are updates available for your device or app version.

Find and Manage Negative Product Reviews with Tracefuse

Learning to find reviews and getting feedback from them are just the first steps in effective brand management. Get Tracefuse to harness the power of AI to find and remove negative reviews. In as little 72 hours, we can start filing cases on your behalf to remove reviews that may have violated Amazon’s ToS, improving your brand image and driving sales higher!