How To Link Your Amazon Storefront To TikTok​

Updated on October 15, 2025
A man with a trimmed beard and short hair sits leaning forward, hands clasped in front of his face, wearing a beige jacket against a dark background.

Written by Shane Barker

Amazon Review Expert & Founder of TraceFuse.ai

A person interacts with a large computer screen displaying web pages, surrounded by shopping bags. Text reads, How to link your Amazon storefront to TikTok. TikTok logo is in the top right corner.

TikTok is one of the most popular social media platforms in the world, with millions of users scrolling through short videos every day. For Amazon sellers, this presents a golden opportunity: getting your products in front of shoppers where they already spend their time.

By linking your Amazon storefront to TikTok, you can boost product exposure, build your brand, and drive more sales. Keep reading to find out exactly how to do it!

Why Connect Your Amazon Storefront to TikTok?

Social commerce is growing fast, and TikTok is leading the charge. People want convenience, and buying directly from the platforms they already use makes shopping seamless. As an Amazon seller, integrating with TikTok Shop can help you tap into this behavior, offering a fresh sales channel that meets your customers where they are.

Think of TikTok Shop as a satellite branch of your Amazon storefront. While some of your customers may already shop on Amazon, TikTok helps you reach those who may not actively visit the platform, allowing you to expand your audience and increase sales.

Illustration of a woman holding a live sign in front of a large smartphone displaying the tiktok logo, with text explaining three types of amazon ads on tiktok: closed-loop, open-loop, and boost store reach.
Running Amazon Ads on TikTok
  • Closed-loop ads: These ads allow shoppers to browse and purchase products directly in the TikTok app without opening their browser in a separate window. It’s great for capturing impulse buyers and instant purchases.
  • Open-loop ads: These ads direct the shopper to Amazon through their browser or app to purchase the product. This is better if you want potential shoppers to visit your product page and Amazon storefront before making a purchase decision.

Whichever ad format you choose, you can take advantage of TikTok’s massive user base to increase your store’s reach and attract new customers.

Connecting Your Amazon Store With TikTok Shop

Interested in connecting your Amazon Store with TikTok Shop? The best way is to use Amazon FBA to connect with your TikTok Shop. You can do this through third-party platforms like AfterShip, which will automatically sync product listings from your Amazon store to your TikTok Shop account. That means you don’t need to manually update and change product details whenever you run out of stock or add a new product to your store.

Let’s take a look at the general flow of integrating your Amazon Store with TikTok Shop. Note that the steps may differ depending on the platform you use, but this is just an example.

  1. Go to your TikTok Shop Seller Center page.
  2. Install your preferred integration platform.
  3. Authorize the integration platform for your TikTok Shop account.
  4. Sync your Amazon store listings to your TikTok Shop.

Once the store listings are synced up, your integration platform will take care of any FBA orders placed on TikTok Shop, and you can monitor order fulfillment through your Amazon Seller Central.

Using TikTok Creator Partnerships to Boost Sales

TikTok’s power doesn’t just come from its massive user base—it also comes from the trust users place in creators they follow. That’s why many Amazon sellers are now working with TikTok influencers to promote their products directly.

You can:

  • Send free products to influencers in exchange for honest reviews and demonstrations.
  • Use the TikTok Creator Marketplace to find creators who already align with your brand niche.
  • Incorporate affiliate links that reward creators when their followers purchase your Amazon product.

These partnerships not only build credibility but also help your products go viral in a way that paid ads often can’t match.

A woman holds shopping bags and a phone beside tiktok icons and hearts. Text reads: boost amazon sales with tiktok creators and lists tips: send free products, use creator marketplace, and add affiliate links.
Boost Amazon Sales with TikTok Creators

Optimize Your TikTok Content for Amazon Sales

It’s not just about listing your products. It’s about how you present them. Videos that show real-life use, unboxings, tutorials, or transformations consistently perform better than static content.

Here’s how to make your product stand out:

  • Keep videos short and engaging (under 60 seconds).
  • Add on-screen text that highlights key benefits or a discount code.
  • Use trending audio to increase visibility.
  • Include a direct shopping link (via TikTok Shop or your Amazon listing) in your video or bio.

Remember: consistency matters, so posting regularly on TikTok helps build an audience and establish trust that will trickle to your Amazon business.

Conclusion

Linking your Amazon storefront to TikTok is a smart way to ride the wave of social commerce. With features like TikTok Shop, synced inventory, shoppable ads, and creator partnerships, you can boost your exposure and connect with millions of potential customers in a setting they already trust and enjoy.

While setting up a TikTok presence can amplify your brand, maintaining credibility on Amazon is still critical. However, fake reviews can undermine customer trust and drive people away. That’s where TraceFuse and our AI-powered tools come in. We’ll seek out reviews that breach Amazon’s guidelines and report them for removal within days. Schedule a call with us to see how we can help keep your reviews section squeaky clean.