If you’re an Amazon seller, Prime Day is kind of like the Super Bowl. It’s one of the biggest sales events of the year, and a golden opportunity to boost your revenue, clear inventory, and reach new customers. But to take full advantage of it, you need to stay in the loop and that means setting the right alerts and notifications.
In this guide, we’ll show you how to set up smart, timely alerts for Amazon Prime Day so you never miss a beat. Whether you’re planning deals, tracking inventory, or just want a reminder for when the rush starts, we’ve got you covered.
Why Setting Prime Day Alerts Matters
Let’s face it: Amazon doesn’t always shout from the rooftops when Prime Day is coming. Sometimes they announce it with just a few weeks’ notice, and things can move quickly from there.
As a seller, you need to:
- Know the exact dates as soon as they’re announced
- Get reminders to submit Lightning Deals and coupons
- Track pricing and inventory before the event
- Monitor sales and traffic during Prime Day itself
The better prepared you are, the more you can capitalize on the massive surge in buyer activity.
How To Get Prime Day Alerts From Amazon Itself
To stay ahead of the competition and boost sales during Prime Day, it’s essential to receive timely updates directly from Amazon. Here’s how to make sure you’re set up to catch every critical alert and announcement straight from the source.
Enable Notifications in Seller Central
Amazon communicates directly with sellers through Seller Central, so it’s the first place you want to check. Here’s how to make sure you’re receiving alerts:
- Log into Seller Central: Go to https://sellercentral.amazon.com
- Go to Settings > Notification Preferences
- Enable All Relevant Alerts: Look for options like deal submissions deadlines, promotional event notifications, and FBA inventory alerts.
- Double-check your email settings: Make sure your business email is correct and regularly monitored. (You’d be surprised how often sellers miss critical alerts due to outdated contact info.)
Check the News Section in Seller Central
Amazon often posts updates about big sales events like Prime Day in the “News” or “Dashboard” section when you log into Seller Central. You can’t set a direct alert for these, but you can:
- Bookmark your dashboard
- Check it weekly (especially between May and July)
- Keep an eye on banners or notices promoting Prime Day deadlines
Use Calendar Reminders to Stay Ahead
Staying organized is key to making the most of Prime Day, especially when exact dates can shift year to year. Using calendar reminders can help you stay proactive and ensure you never miss a critical deadline.
Create a Custom Prime Day Alert Calendar
Even if Amazon hasn’t announced the exact dates, you can still plan ahead using rough timelines based on past years. Here’s a typical Prime Day timeline:
- April–May: Amazon announces deal submission deadlines
- June: Final promotional selections and prep
- Mid–July: Prime Day happens (though it’s varied year to year)
Here are some things you can do to your calender to give you a hand:
- Set recurring calendar reminders every April, May, and June
- Add specific tasks like “Submit Lightning Deals,” “Optimize product listings,” or “Check inventory levels”
- Use tools like Google Calendar or Outlook to set email or phone alerts
Use External Tools to Get Alerts Faster
Amazon doesn’t always give you everything you need in one place. That’s where third-party tools come in handy.
Set Google Alerts for Prime Day News
Google Alerts is a free, easy way to stay on top of announcements and industry buzz. Here’s how to set it up:
- Visit https://www.google.com/alerts
- Type in keywords like:
- “Amazon Prime Day 2025”
- “Amazon seller Prime Day deals”
- “Prime Day submission deadline”
- Choose how often you want to be notified (daily or as-it-happens).
- Enter your email.
Now you’ll get updates anytime new info is published online, often before it hits Seller Central.
Use Amazon Seller Tools With Alert Features
Many seller tools now offer real-time alerts related to Prime Day and other seasonal events. A few popular ones include:
- Helium 10: Set alerts for keyword rankings, listing changes, and Buy Box status. Great for monitoring during Prime Day.
- Jungle Scout: Offers sales forecasting and promotional tracking to help you plan for major events.
- Keepa or CamelCamelCamel: Set price tracking alerts for competitor listings or your own.
These tools won’t always say “Prime Day alert” directly, but you can use them to track the effects of Prime Day, like traffic spikes or pricing shifts.
Social Media and Email: Stay in the Loop
To catch Prime Day news as early as possible, don’t rely solely on Seller Central. Here’s how to tap into Amazon’s social media and trusted third-party newsletters to get a valuable edge with faster updates and insider insights:
Follow Amazon’s Official Channels
Amazon often teases Prime Day announcements via social media before official Seller Central notifications go out. Follow these accounts to make sure you always get a heads-up:
- Amazon News (@amazonnews)
- Amazon Sellers (@AmazonNews) – they sometimes drop early hints
- Amazon’s LinkedIn – especially helpful for B2B and seller-specific updates
Subscribe to Seller-Focused Newsletters
There are a few seller-focused blogs and newsletters that do an excellent job alerting you to Prime Day timelines and deadlines. Some to consider:
- Marketplace Pulse
- FBA Monthly
- EcomCrew
- SellerApp Blog
- Helium 10’s weekly newsletter
These typically break down Amazon’s updates into digestible, actionable insights, often days faster than Amazon itself.
Use Alerts to Optimize During Prime Day
Setting alerts isn’t just about the lead-up; it’s also about making smart decisions during Prime Day itself.
Real-Time Sales and Inventory Alerts
If you’re using Fulfilled by Amazon (FBA), you’ll want to track:
- Fast-selling products (to avoid running out of stock)
- Slow-movers (so you can push ads or discounts)
- Cart abandonment or review issues
Tools like Sellerboard, ManageByStats, or InventoryLab can help here. Most allow you to set thresholds so you get an alert if:
- Sales spike unusually high
- Stock drops below a set level
- A listing gets suppressed
PPC & Ad Campaign Alerts
Prime Day often comes with increased ad competition. Platforms like Amazon Advertising or Perpetua let you:
- Monitor spend in real-time
- Set budget cap alerts
- Adjust bids automatically based on Prime Day surge
The last thing you want is to burn through your budget before the day’s even halfway over.
Conclusion
Prime Day can be a massive moneymaker, but only if you’re ready for it. Readiness starts with information. By setting alerts across multiple channels such as Amazon, your own calendar, seller tools, and the broader web, you’ll be in the best position to capitalize and not just survive Prime Day, but absolutely crush it.
Alerts are one thing to help you prepare for Prime Day, and review management is another. With all the Amazon shoppers you could be converting, the last thing you need is fake negative reviews scaring them off. Get Tracefuse to scan for non-compliant negative reviews, report them to Amazon and follow up until they’re removed. With timely intervention, those malicious reviews will be gone before they can affect your Prime Day sales!
