As an Amazon seller, asking customers for reviews is one of the most important ways to get their opinions on your products. There are lots of ways to request customer reviews, like thank-you cards in the packaging and a nudge via email.
Another very convenient way to request reviews from Amazon customers is to use a QR code. Since almost everybody has a smartphone, all the customer has to do is just use the QR code mobile scan feature on their phone and they’ll be taken to the review and feedback page.
So, how do you use QR codes for Amazon review requests? Read on to learn more.
Why Use QR Codes to Request Amazon Reviews?
You should use QR codes to request Amazon reviews because it’s quick and simple. Let’s take a look at some reasons why QR codes are great for requesting reviews:
Convenience
Using QR codes to request reviews is convenient for both you and the customer. For you, it’s as simple as generating a QR code and sending it as a message or printing it on a thank-you card. The customers don’t need to input links because they can just scan the QR code.
Visual Appeal
A good thing about QR codes is that they are image-centric ways to provide a link, as opposed to text-based ones. QR codes are easy to recognize, unlike text-based links that can get buried in their surrounding copy. Moreover, you can create good-looking designs around your QR code, making it stand out more.
Real-Time Insights
QR codes are essentially links in image form. Since they’re links, you can get a dashboard to track link clicks, helping you see how many people went to your review request link.
Cost-Effectiveness
QR codes are cheap and easy to manufacture. All you need to do is print thank-you cards bearing your QR code and include them with your products. You can even drive the cost down further by simply providing the QR code to the customer via messages.
Where to Put Up Review Request Links on QR Codes
You can put up review request links on QR codes anywhere that the customer can easily see and scan. For instance, you can put up the codes on cards that come with your product, or send the code through email.
With text accompanying the QR code reminding the recipient to leave a review, it can increase the likelihood of them doing so since the QR code is immediately visible to them.
Step-By-Step Guide to Using QR Codes to Request Amazon Reviews
So, how do you generate QR codes to request Amazon reviews? Here’s a step-by-step guide to doing so:
- Go to your Amazon store listing and go to the Write a customer review page.
- Copy the URL you find on the review page for your product.
- Open a QR generator and plug the URL into the tool.
- Save the generated QR code.
- Place the QR code where it is relevant, like an email or a card that comes with your product.
Repeat this process for every product you want to ask for reviews via QR code, because each QR code can only contain one link.
Other Review Request Methods to Use
Aside from QR codes, there are other ways to get verified Amazon reviews you can consider. You can even combine these methods with QR codes to make things easier for the customer. Let’s take a look:
The “Request A Review” Button
Amazon allows sellers to send a review request to their buyers through the “Request a Review” button. However, this feature is pretty limited since you can only request a review with this method between 5 and 30 days after the order has been delivered, giving you a limited time window.
Additionally, this is a generic review request, so you can’t modify the copy of the request text, which might come across as impersonal. Plus, you need to request reviews for every single purchase manually, which could be time-consuming if you have hundreds of buyers.
Automation Through External Tools
Some external e-commerce tools can help you save time on review requests by allowing you to send review requests to all customers who bought your products at once. These tools often let you write templated emails, so you can implement QR codes in these emails.
Product Inserts
Product inserts like thank-you cards are already a common thing for Amazon sellers. These cards can include things like additional information to use the product, a thank-you message, and of course, a review request. To make things easier for the customer, you can use QR codes in your review requests.
That said, you should be careful with using product inserts because they’re still bound by Amazon guidelines. You can ask for product reviews, but be neutral about it. Don’t mention anything about giving a five-star review because that might land you in trouble with Amazon.
How to Handle Customer Reviews
In addition to asking for reviews, you also need to know how to handle customer reviews. Both negative and positive reviews can be useful, so it’s important to keep a level head and respond to them accordingly.
For positive reviews, it’s usually easier since you can say thank you for the review and take in any suggestions they may have.
Handling negative reviews may be tougher because you might get some spicy criticism, but you should still deal with them professionally to get them back on your side. Always acknowledge the issue, make a sincere apology, and offer solutions to deal with the customer’s problem. If needed, take the conversation to private channels so other customers can see that you’re serious enough to tackle the problem.
Conclusion
QR codes can make requesting reviews easier by minimizing the time spent writing down links or visiting the Amazon website to leave a review. All they need to do is scan the code and leave the review. QR codes are also very flexible, meaning you can put them up in product inserts, follow-up emails, and other methods you can use to reach customers.
It’s great to receive reviews on your products, good or bad. However, what’s not so great is receiving fake or abusive reviews that tarnish your store’s reputation. TraceFuse’s AI-based solutions can seek out these non-compliant reviews and report them to Amazon, erasing them from your product pages in a matter of days. Contact us for a demo today!
