The Amazon marketplace landscape is highly competitive and ever-shifting. To gain an edge over your competition, you need to use the right tools. And when talking about the right tools, Jungle Scout and AMZScout are two names you’ll frequently encounter.
Both tools bill themselves as “all-in-one” platforms that give you enhanced market research, brand management, and review analysis capabilities. That said, these platforms aren’t identical, and one might be a better fit for you than the other. Continue reading as we take a closer look at both of these tools to help you make an informed decision.
Why Amazon Sellers Should Use These Tools
While using tools isn’t strictly required as an Amazon seller, there are many reasons why you should at least consider them. Let’s take a look at some of the biggest reasons:
- Save time and reduce errors: Many Amazon seller tools utilize automation to streamline manual and repetitive tasks, such as inventory management and repricing, allowing you to complete these tasks more efficiently while maintaining lower error rates.
- Get an edge over the competition: Competitor price monitoring, keyword research, and product optimization capabilities can help you outmaneuver other sellers and get ahead of them.
- Make data-driven decisions: As an Amazon seller, you can’t just sell based on instinct or guesses. These tools turn market data into actionable insights that let you make educated selling decisions.
Jungle Scout at a Glance
Jungle Scout was founded in 2015 as a guide for Amazon sellers to navigate the ever-changing landscape. As an “all-in-one” platform, Jungle Scout boasts multiple products in its line, including the main Jungle Scout platform to start and grow your Amazon seller business and the Jungle Scout Cobalt market insight and trend analysis platform.
Key strengths of Jungle Scout include:
- Multiple products to cater to different needs
- Helpful customer support
- Wide range of quality tools and learning materials
Simply put, Jungle Scout is great for those new to using Amazon tools, as it offers a wealth of learning materials to help you familiarize yourself with the platform. And if you hit a wall, their customer support is standing by to help.
Pros
- Clean, easily understandable UI
- Extensive range of features
- Highly accurate product and sales data
Cons
- No trial or free plan
- No mobile app
AMZScout at a Glance
Where Jungle Scout is a more all-in-one platform for multiple uses, AMZScout is more focused on research. Its two main offerings include product and keyword research tools that can help new and seasoned sellers find the best products to sell and optimize their keywords to make them attractive for potential shoppers and the Amazon algorithm.
Key strengths of AMZScout include:
- Strong competitor insight capturing capabilities
- Robust product research tools
- Intuitive data presentation allowing for better decision-making
AMZScout’s main strength lies in its research and data presentation, enabling you to delve deeper into what competitors are doing, as well as identifying the best products to sell. This information is then presented in an easily digestible format, helping you make informed decisions.
Pros
- User-friendly interface
- Robust library of learning materials
- Reliable customer service
Cons
- No PPC ad management tools
- No dedicated inventory management tools
Jungle Scout vs AMZScout: Feature Comparison
Just by the features these two tools offer, Jungle Scout covers more ground since it offers more functionality beyond AMZScout, which focuses on research. In the interest of fairness, we’ll only provide comparisons where these tools directly compete.
Further below, we’ll discuss the unique features that Jungle Scout offers but AMZScout doesn’t, and vice versa.
Product Research
Product research is essential for sellers because it helps them decide what to sell. Robust product research capabilities can make the difference between a best-seller and a flop.
- Jungle Scout: Provides four in-depth product research tools, including the Product Database, which helps you find low-competition niches and the Product Tracker, which helps you get a great feel of your product’s performance.
- AMZScout: Features the AMZScout PRO AI Extension that provides AI insights that generate product ideas, suggest improvements, and identify product strengths and weaknesses. Its Product Database also provides an easily categorized, easily searchable list of products with an analysis tool that helps you check each product’s rank and price over time since launch, making it easier to focus on the products that perform well.
Verdict: Jungle Scout has the edge in terms of tool variety and niche searching. AMZScout wins in terms of AI-generated suggestions and product performance tracking.
Keyword Research and Tracking
Keywords are important in two ways: They help the Amazon algorithm identify and rank your products, and they help customers spot your products while searching. This means keywords are crucial for Amazon seller success.
- Jungle Scout: Boasts the Keyword Scout tool that lets you research keywords through seed phrases or competitor ASINs. That means you can review the keywords that competitors use, helping you develop a more effective strategy to outperform them in search results.
- AMZScout: AMZScout offers a Reverse ASIN Lookup tool, which enables you to identify the keywords used by your competitors.
Verdict: Tie, because both tools have similar capabilities, like being able to look up keywords used by competitors.
Listing Optimization
After product and keyword research, the next most important thing is to create compelling, eye-catching listings. These tools can help you do so by creating titles, bullet points, and descriptions that build curiosity and sway purchasing decisions.
- Jungle Scout: Provides a Listing Builder that uses a scoring system that compares your listing to those of your competitors, allowing you see how well-optimized your listings are. It also provides suggestions to improve your listings.
- AMZScout: Provides an AI Listing Builder to help you create well-optimized listings that attract customer attention. The platform also offers a listing creation service that provides ready-made listings that can help your product win in search results.
Verdict: Jungle Scout wins if you want to craft your own listings and compare it against other stores, while AMZScout has an edge on automated listing optimization.
Unique Tools on Each Platform
As we’ve mentioned before, Jungle Scout has a larger scope compared to AMZScout since it’s an all-in-one platform. However, each platform offers a host of unique tools you can’t find on the other, so let’s take a look at their unique offerings:
- Jungle Scout: Offers robust promotion and review automation tools that help you manage and automate promotions and Amazon product reviews. You also get an Ads Analytics tool that evaluates the impact of your ads on sales, though you may need to get Cobalt Accelerator to get more ad-related features.
- AMZScout: Offers free features you can use without a purchase or subscription, like an Amazon FBA calculator, competitor stock stat analyzer, and Amazon sales estimator.
Verdict: Jungle Scout wins by virtue of having more robust features compared to AMZScout’s free tools.
Pricing: Which Tool Fits Your Budget?
While features are important, price is one of the key determining factors of whether you purchase a tool or not. Let’s take a look at these two platforms’ pricing plans:
- Jungle Scout: Plans start at $49/month, which can go down to $29/month for annual billings. It also offers a 7-day money-back satisfaction guarantee.
- AMZScout: The platform’s AMZScout AI Bundle offers a $59.99 monthly plan, with discounts available for quarterly and annual billings.
Verdict: Jungle Scout has a slight edge in price, being about $10.99 cheaper per month than AMZScout.
Ease of Use: Which Platform Is Simpler?
As an Amazon seller, there are probably a lot of things on your plate. So, ease of use is a key consideration when choosing an Amazon seller tool. Which one of these two is easier to learn?
- Jungle Scout: Offers a seamless user interface with a clean layout and an AI Assist that helps you navigate the app. It also has the Jungle Scout Academy to learn how to use the software.
- AMZScout: Simple user interface and detailed tutorials that help you learn the app quickly.
Verdict: Jungle Scout has a slight edge thanks to its AI Assist feature.
Additional Amazon Seller Tools Recommendations
Jungle Scout and AMZScout are two very well-known Amazon seller tools, but they’re not the only ones on the market. Depending on what you need and what you prioritize in business, these tools are also worth looking into, whether you use them alongside Jungle Scout or AMZScout or instead of them:
- TraceFuse: TraceFuse is an Amazon tool that uses AI-powered technology to identify, report, and remove product reviews that go against Amazon guidelines. We scan your store listings and flag problematic reviews, like those that mention competitors or have profanity. Then, we file those reports to Amazon on your behalf.
- Helium 10: Similar to Jungle Scout, Helium 10 is a Swiss Army Knife for Amazon sellers, providing research, management, and analytics tools. Its robust tools make it a compelling alternative to Jungle Scout, and you can check our comparisons between Helium 10 and Jungle Scout to learn how they stack up.
- Sellics: Sellics is another all-in-one Amazon seller tool that provides inventory management, PPC monitoring, and keyword research capabilities.
AMZScout vs Jungle Scout: Which One Is Best For Me?
There’s no surefire “best” tool between these two platforms, because the best tool for you is what caters to your needs as an Amazon seller. Jungle Scout is the stronger option if you want all-in-one capabilities, while AMZScout is a more focused tool for research.
Conclusion
There’s no clear-cut winner between Jungle Scout and AMZScout because it’s not exactly an apples-to-apples comparison. Jungle Scout offers well-rounded capabilities, while AMZScout is a specialized tool for research. That said, both can be very helpful tools if they fit your needs as an Amazon seller.
Choosing the right seller tool can help you stand out in the crowded Amazon marketplace and grow your business. Whichever tool you use, TraceFuse can complement it. With our powerful analysis tools, we can spot and remove fake reviews to protect your store’s reputation.
