The right pricing is crucial for Amazon seller success, which means you need great price tracking software. Whether it’s trying to outprice the competition, boost profits, or implement pricing automation, Amazon price tracking software can help by providing real-time data on price shifts and supplier discounts to help you make informed pricing calls.
If you’ve been on the market for Amazon price tracking software, you may have heard of Keepa and CamelCamelCamel. If you’re about to decide between these two tools, you’ve come to the right place. Keep reading for a comprehensive comparison between them.
Why You Should Use Amazon Price Tracking Tools
As an Amazon seller, pricing is a significant part of your strategy, as the right pricing can attract customers and drive more sales, while setting the wrong prices can reduce sales and deter customers. Let’s take a look at some key benefits of using Amazon price tracking tools:
- Staying competitive: With Amazon’s ever-shifting landscape, price changes are no rare occurrence. Price tracking tools keep you informed, allowing you to adjust prices and marketing strategies to stay ahead of the competition.
- Identifying market opportunities: Monitoring prices can reveal market trends, such as seasonal demands, helping you stay ahead of the curve and prepare for these emerging trends so that you can capitalize on them at the outset.
- Securing the Amazon Featured Offer: Winning the Amazon Featured Offer (formerly the Buy Box) usually hinges on competitive pricing. If you can win and secure the Featured Offer spot, it can be a big boost to your sales.
Overview: Keepa at a Glance
Keepa is an Amazon price tracking software that, at the time of this writing, monitors 5.6 billion Amazon products worldwide, with about 1.3 billion products tracked in the United States. This software is available as a standalone, cloud-based app and browser extensions, which are supported on Chrome, Firefox, Opera, Safari, and Edge.
Key strengths of Keepa include:
- Large volume of monitored products
- Available in standalone app and browser extension form
- Feature-rich, including a deals finder, product finder, and ASIN importer
With its platform flexibility and host of useful features, Keepa is a very well-rounded price tracking software, great for seasoned Amazon sellers.
Pros
- Monitors billions of products
- Extensive range of features
- Available for multiple platforms
Cons
- Limited features in the free version
- Limited marketplace coverage (8 of 19 worldwide)
Overview: CamelCamelCamel at a Glance
CamelCamelCamel is a free Amazon price tracker software that’s easy to use and offers a range of browser extensions. It features comprehensive price history charts and price drop alerts, supporting 10 Amazon marketplaces worldwide.
Key strengths of CamelCamelCamel include:
- Simple, user-friendly interface
- Completely free
CamelCamelCamel’s main strengths are its user-friendliness and status as free software, making it great if you’re starting out. However, it might not be enough once you’re further into your Amazon selling career and you need more powerful price tracking tools.
Pros
- Free of charge
- User-friendly interface
Cons
- Limited marketplace coverage (10 of 19 worldwide)
- Relatively limited data
CamelCamelCamel vs Keepa: Feature Comparison
CamelCamelCamel and Keepa both offer similar features, making this a direct head-to-head comparison. Features-wise, which one is stronger? Let’s find out:
Price History Monitoring
Price history monitoring is one of the most important things about a good price tracking tool. If the price history monitoring features are bad, then the tool may not be very useful.
- Keepa: The tool enables you to track the price history of specific Amazon products and receive notifications of price variations, allowing you to monitor price shifts and make informed pricing decisions.
- CamelCamelCamel: This tool provides a comprehensive price history chart that allows you to view price trends over time, including the Amazon selling price, as well as new and used third-party prices. It can also notify you of price shifts.
Verdict: Tie, because both tools have robust price history monitoring capabilities.
Product and Seller Research Capabilities
Being able to keep tabs on Amazon products and sellers can help you stay on top of the competition and adjust your pricing strategy to ensure you’re not behind the curve.
- Keepa: Provides Product Best Sellers and Top Sellers lists, alongside seller lookup and product viewer features.
- CamelCamelCamel: Only provides price tracking features.
Verdict: Keepa wins due to its wide range of options for drilling down into each product and seller for more information.
Amazon Marketplace Coverage
Depending on where you sell, you may need price monitoring coverage in countries outside the United States. Here’s a comparison of Amazon marketplace coverages between the two tools:
- Keepa: United States, United Kingdom, Germany, France, Japan, Canada, Italy, Spain, India, Mexico, Brazil, Netherlands.
- CamelCamelCamel: United States, Canada, United Kingdom, Spain, Italy, Germany, France, Australia.
Verdict: Keepa wins by four countries, but CamelCamelCamel covers the Australian marketplace, which Keepa doesn’t.
Pricing: Which Tool Fits Your Budget?
While good tools generally have a price tag stuck on them, sometimes you can find solid tools that are either entirely free or offer free versions.
- Keepa: Features a relatively limited free version, and the subscription costs €19 (approximately $ 20.50) per month.
- CamelCamelCamel: Completely free with ad support.
Verdict: CamelCamelCamel wins in terms of price, but you’re still required to see the ads that may clutter your view.
Ease of Use: Which Tool Is Simpler?
With all the things you do as an Amazon seller, you may not be able to spend the time or energy to learn a new tool. Therefore, it’s a great idea to pick tools that have the lowest learning curve.
- Keepa: Intuitive, easy-to-use user interface that lets you know what each tool does.
- CamelCamelCamel: Simple user interface and straightforward navigation.
Verdict: Tie, since both tools have relatively simplistic and intuitive UI designs.
Additional Amazon Seller Tools Recommendations
Keepa and CamelCamelCamel are both price tracking tools specialized in doing one thing. If you want to expand your toolkit and find more platforms that offer other features, look into these three tools:
- TraceFuse: A review management tool that uses AI-powered technology to spot and remove abusive Amazon product reviews. We scan your products, flag problematic reviews, and file removal reports to Amazon on your behalf.
- Helium 10: A robust, all-in-one platform for Amazon sellers, providing research, management, and analytics tools. Its robust tools make it a compelling alternative to Jungle Scout, and you can check our comparisons between Helium 10 and Jungle Scout to learn how they stack up.
- Jungle Scout: Another all-in-one Amazon seller tool that offers campaign optimization, market research, and brand management capabilities.
CamelCamelCamel vs Keepa: Which One Is Best For Me?
Generally speaking, Keepa is likely the better tool, as it covers more Amazon marketplaces and offers more features. However, its free version is limited, so we recommend Keepa if you’re a committed Amazon seller.
Meanwhile, CamelCamelCamel has more limited features but is free to access. Additionally, it covers the Australian marketplace, which Keepa doesn’t.
While Keepa is the better tool, you can still use CamelCamelCamel if you want to check the Australian marketplace since it’s free to use.
Conclusion
Between Keepa and CamelCamelCamel, Keepa has more features and functionalities, making it the winner between the two. However, CamelCamelCamel is still situationally useful, especially if you’re looking for a free price tracking tool.
Choosing the right price tracking tool can help you compete with other brands and improve your profits. Regardless of the price tracking tool you choose, TraceFuse can help you drive more sales. With our powerful review analysis tools, we can remove fake reviews and protect your business’s brand.
