Finding the right product to sell on Amazon can make or break your business. With millions of products and fierce competition, choosing a winning product requires data-driven decisions. That’s where Amazon research tools come in – they simplify the process by providing valuable insights into trends, competition, demand, and profitability.
In this article, we’ll explore the top Amazon research tools that can help you identify profitable products and gain an edge over competitors. Whether you’re a new seller or an experienced one, these tools can streamline your product research and save you hours of work.
Why Use Amazon Research Tools?
Before we dive into the top tools, let’s discuss why they’re so essential.
- Saves Time and Effort: Manually researching product demand, trends, and competition can be time-consuming and overwhelming. Research tools automate the process, giving you access to data in just a few clicks.
- Provides Accurate Data: These tools analyze real-time data from Amazon’s marketplace, offering insights like sales estimates, search volumes, and profit margins. This data is crucial for making informed decisions.
- Reduces Risk: Launching a new product is always a risk, but research tools help you minimize it by showing what works and what doesn’t. They can identify trends and highlight opportunities, helping you avoid poor-performing products.
- Competitive Analysis: Understanding your competitors is key to success on Amazon. Research tools give you insights into your competitors’ strategies, pricing, and sales performance.
As a bonus, some tools can even track seasonality trends, alert you to price changes, and estimate profitability over time. Take a look at your potential choice’s features to see which features best fit your business operations.
The Top 8 Amazon Research Tools for Product Research
There are plenty of research tools on the market, but which one is best suited for your unique needs to optimize your business operations? Here are some of the best Amazon research tools to help you identify winning products:
| Tool | Monthly Price as of 2025 | Free Trial | Best For |
|---|---|---|---|
| SmartScout | $29-$187 | No | Product & Supplier Research,Market & Niche Analysis |
| Helium 10 | $39 – $279 | Yes | All-in-one suite, advanced users |
| Jungle Scout | $49 – $129 | Yes | Product + supplier research |
| AMZScout | $49 (Lifetime option) | Yes | Beginners, value-focused sellers |
| ZonGuru | $49 – $249 | Yes | Data visualization + customer insight |
| Viral Launch | $69 – $199 | Yes | Market trend prediction |
| Sellics | Contact for quote | Limited | Advertising + research hybrid |
| Keepa | Free + Premium $17/mo | No | Price/sales rank trend tracking |
1. SmartScout
Price: $29 – $187/month
Free Trial: 7-Day Money Back Guarantee
SmartScout is an advanced Amazon analytics tool designed to help sellers, brands, and agencies uncover market opportunities, analyze competition, and grow smarter. Built by sellers for sellers, it offers powerful data across millions of ASINs, brands, and subcategories to support product research, selling, and advertising decisions.
Key Features:
- Brand & Subcategory Explorer – View revenue by brand across 40,000+ subcategories.
- Seller Search & Map – Identify and analyze Amazon sellers by region, size, and category.
- AdSpy – Uncover competitor PPC strategies and search terms.
- UPC & ASIN Lookup – Bulk scan products for revenue, competition, and margins.
- AI Listing Tool – Create optimized listings with AI suggestions.
Why it’s great: Instead of product research, we focus on market research. The big picture. What’s happening across entire categories than a few stray products. If you’ve ever browsed Zillow and had some interesting ah ha moments, that’s what SmartScout feels like. You get to peer into neighboring Amazon categories and imagine “what if I were here”. Those feelings coupled with unprecedented innovation has put SmartScout towards the lead of the pack.
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2. Jungle Scout
Price: $49 – $129/month
Free Trial: Yes
Marketplace Support: 10 Amazon marketplaces
Jungle Scout is one of the most popular Amazon research tools, trusted by thousands of sellers worldwide. It’s an all-in-one platform that offers features for product research, keyword tracking, and sales analytics.
Key Features:
- Product Database: Search through millions of products with filters like sales, price, and reviews.
- Sales Estimator: Get accurate sales estimates for any product.
- Opportunity Finder: Identify niches with high demand and low competition.
- Chrome and Firefox Extensions: Analyze products directly on Amazon’s website.
Why It’s Great: Jungle Scout is beginner-friendly and provides in-depth data to help you make informed decisions. Its Opportunity Score helps you spot high-demand, low-competition niches quickly, making it perfect for finding profitable products and analyzing market trends.
3. Helium 10
Price: $39 – $279/month
Free Trial: Yes
Marketplace Support: 14 Amazon marketplaces
Helium 10 is a powerhouse tool for Amazon sellers, offering a suite of features to streamline every aspect of your business. From product research to keyword optimization, Helium 10 does it all.
Key Features:
- Black Box: A product research tool that filters products based on specific criteria like monthly revenue, competition, and niche.
- Xray Chrome Extension: Provides real-time data, including sales trends and profitability.
- Cerebro: A reverse ASIN lookup tool to analyze competitors’ keywords.
- Profitability Calculator: Estimates your costs and potential profits.
Why It’s Great: Helium 10 is comprehensive and suitable for both beginners and advanced sellers. It’s particularly powerful for keyword and competitor research.
The Trendster tool lets you view product seasonality over 30 days, 90 days, 1 year, or all-time; this is a feature that most other competing tools lack.
4. AMZScout
Price: $49/month or lifetime option
Free Trial: Yes (7 days)
Marketplace Support: Global (unspecified number)
AMZScout is a user-friendly tool that’s great for beginners looking to dive into product research. It offers reliable data and insights to help you identify winning products quickly.
Key Features:
- Product Tracker: Monitor product performance over time.
- Keyword Research: Discover high-ranking keywords to optimize your listings.
- Sales Estimator: Get a detailed view of a product’s monthly sales.
- Chrome Extension: Analyze product data directly on Amazon.
Why It’s Great: AMZScout is straightforward and easy to navigate, making it ideal for new sellers. It provides all the essential data you need without being overwhelming. Its lifetime pricing option also makes it a cost-effective option for long-term Amazon sellers.
5. Viral Launch
Price: $69 – $199/month
Free Trial: Yes
Marketplace Support: Global
Viral Launch is another comprehensive tool designed to help Amazon sellers dominate their niches. It focuses on product discovery, competitor analysis, and listing optimization.
Key Features:
- Product Discovery: Find profitable products using advanced filters.
- Market Intelligence: Analyze market trends and predict future performance.
- Listing Builder: Optimize your product listings with high-performing keywords.
- Competitor Tracking: Monitor your competitors’ strategies and adjust accordingly.
- Alerts For Price and Review Changes: Stay updated on the latest price and feedback to quickly adjust your marketing strategy.
Why It’s Great: Viral Launch is perfect for sellers who want a mix of data-driven insights and listing optimization tools. It notably combines seasonality checks and niche filters in one place.
6. ZonGuru
Price: $49 – $249/month
Free Trial: Yes
Marketplace Support: 10 Amazon marketplaces
ZonGuru is an all-in-one Amazon tool designed to simplify product research, keyword optimization, and analytics. It offers unique features like customer sentiment analysis to help you understand buyer behavior.
Key Features:
- Niche Finder: Discover niches with high demand and low competition.
- Sales Spy: Track competitor sales and performance.
- Customer Sentiment Analysis: Analyze your Amazon reviews to understand customer preferences.
- Keyword Tracker: Monitor your ranking for specific keywords.
Why It’s Great: ZonGuru stands out for its focus on customer sentiment and data visualization, making it easier to interpret trends, learn more about your buyer pain points, and cater to their preferences.
7. Sellics
Price: Custom pricing
Free Trial: Limited
Sellics is a powerful Amazon tool that combines research, advertising, and analytics into one platform. While it’s known for PPC management, it also has robust product research features.
Key Features:
- Product Detector: Identify trending products in various categories.
- Competitor Analysis: Analyze your competitors’ sales and pricing strategies.
- Profit Dashboard: Track your profits and expenses in real time.
Why It’s Great: Sellics is ideal for sellers who want a multi-functional tool that goes beyond just product research. Its advertising and analytics features make it a strong choice for scaling your business.
8. Keepa
Price: Free + $17/month for premium
Free Trial: N/A
Keepa is a simple yet effective tool for tracking price history and sales trends on Amazon. While it doesn’t offer as many features as other tools, it’s excellent for spotting trends and determining when to enter a market.
Key Features:
- Price History Charts: View historical pricing data for any product.
- Sales Rank Tracking: Monitor a product’s sales rank over time.
- Deal Alerts: Get notified when products drop in price.
Why It’s Great: Keepa is affordable and provides valuable insights into price and sales trends, making it a great supplementary tool. It’s simple and very accurate at identifying pricing trends.
How to Choose the Right Tool for You
With so many options available, it’s important to choose a tool that fits your needs and budget. Here are some tips to help you decide:
- Identify Your Goals: Are you looking for product ideas, keyword optimization, or competitor analysis? Different tools excel in different areas.
- Consider Your Experience Level: Beginners might prefer user-friendly tools like AMZScout, while advanced sellers may benefit from comprehensive platforms like SmartScout, Helium 10 or Jungle Scout.
- Evaluate Pricing: Choose a tool that fits your budget without compromising on essential features. Many tools offer free trials, so take advantage of those before committing.
- Read Reviews: Check different Amazon research tools’ reviews to see how others have benefited from the tool and whether it meets their expectations.
Conclusion
Using Amazon research tools is a game-changer for anyone looking to succeed as an Amazon seller. These tools simplify the process of finding profitable products, analyzing competitors, and optimizing your listings.
If you’re just starting out, go for SmartScout, AMZScout or Jungle Scout. If you want the most comprehensive suite for advanced product and keyword research, Helium 10 is the clear winner thanks to its 14-marketplace coverage, in-depth filters, and powerful niche tools.
Amazon research tools are just one asset in a seller’s arsenal. Review management platforms like TraceFuse give you great insights into your feedback and take care of reporting one-star reviews pulling down your brand image. Combine your research tools with TraceFuse to improve your seller journey on Amazon today!
