Amazon Accelerate 2026

About Event

Amazon Accelerate 2026 is Amazon’s own annual conference for sellers, held over three days at the Seattle Convention Center Summit Building. It is one of the few events where attendees hear directly from Amazon’s product, advertising, and policy teams about what is changing on the platform and where it is heading. The programme covers a wide range — from general platform announcements and AI feature updates to granular breakout sessions on advertising, sourcing, and supply chain planning. Outside the formal schedule, the event includes a Seller Café where Amazon specialists offer personalised coaching, a Partner Connect zone for meeting vetted service providers, and networking spaces designed around specific seller interests. Virtual attendance is also available for those who cannot travel to Seattle.

Key Takeaways

• First-hand updates on new Amazon platform features, tools, and policy changes
• Advertising deep-dives covering measurement, optimisation, and emerging formats
• AI and automation capabilities being rolled out across seller tools
• Global supply chain and logistics sessions for sellers managing international inventory
• One-on-one time with Amazon specialists at the Seller Café coaching zone
• Curated meetings with service providers through the Partner Connect programme
• Founder roundtables and sustainability initiatives spotlighted across dedicated stages

Event Is For

• Amazon sellers of all sizes and experience levels
• Brand owners looking to stay current with platform changes directly from the source
• Amazon agency partners, technology providers, and solution integrators
• Sellers focused on advertising, AI adoption, and international growth

Speakers

• Amazon leadership and invited industry experts — full speaker list to be announced ahead of the event