MarketPlace XP 2026

About Event

MarketPlace XP 2026 is a single-day gathering in Paris built specifically for sellers and brand managers who operate on Amazon and other online marketplaces. Note that the majority of presentations are delivered in French. The event was founded by Michael Weisz — co-founder of Shapeheart — who structured it as a seller-led alternative to the typical sponsor-heavy conference format. Every session is chosen for its practical relevance: instead of high-level theory, speakers share what is actually working in their own businesses right now. Attendance is intentionally limited and requires paid registration, which helps ensure a room full of people who are genuinely engaged rather than passive observers. Topics span advertising strategy, AI tooling, product launches, and platform diversification.

Key Takeaways

• Marketplace outlook: where the biggest opportunities and risks lie heading into 2027
• A practical breakdown of DSP and AMC — when they make sense and how to measure their real impact
• What incrementality actually means for advertising decisions and how to measure it properly
• TikTok Shop tested in practice: honest results from sellers who have tried it
• Hybrid 1P and 3P models — lessons from brands managing both simultaneously
• Step-by-step product creation and launch process from experienced operators
• How AI tools can be used to build custom tracking dashboards and save operational time
• Techniques for improving Amazon rankings through strategic listing work

Event Is For

• French-speaking Amazon sellers and marketplace merchants
• Brand managers operating under both vendor and seller models
• E-commerce professionals at beginner through advanced levels
• Agency teams looking for peer-validated strategies rather than vendor pitches

Speakers

• Etienne Ameil — Founder, Liema
• Tarik Berrada Hmima — CEO, m19
• Alina Vlaic — Co-founder, AZ Rank & PressX
• Kevin Buzaglo — Deeploy
• Michael Weisz — Co-founder, Shapeheart
• Benjamin Decrock — Senior Brand Manager, Essor
• Stéphanie Benard — Senior Marketplace Account Manager, Sellingz
• Benjamin Cohen — Senior VP, Biotech Dental
• Mamoun Chati — Brand Manager, Essor
• Marine Elek — Director of Communication and Digital Transformation, ROSTAING
• Celine Quéméner — E-retail Director, Havea
• Rania Refsi — Head of E-commerce, CAPS ME