London’s Choice

London’s Choice is a trusted Canadian natural health brand founded by Adam Grabar, dedicated to helping people and pets live healthier lives through clean, effective, and natural products. What started as a personal healing journey evolved into a mission-driven business focused on delivering high-quality alternatives to mainstream solutions—without harsh chemicals or side effects.

Our flagship product, Ionic Colloidal Silver, is loved by health-conscious pet owners for its versatility and purity. Manufactured in small batches, our products are now available across North America, sold via Amazon, Walmart, select retail partners, and our Shopify store.

As a small business scaling globally, we value partners like TraceFuse that offer powerful, compliant solutions to help maintain trust and performance on platforms like Amazon. We believe in transparency, authenticity, and providing exceptional value to our customers with products that we personally use and stand behind.