Logo with a purple geometric arrow pointing up and right on the left, followed by the text My Real Profit in bold black letters on a white background.

My Real Profit

Who They Are

About My Real Profit

The Analytics Partner for Amazon Professionals
My Real Profit (MRP) is redefining how Amazon professionals interact with their business data. Where most tools stop at reporting, MRP goes further, acting as a dedicated data analyst that explains what’s happening, why it matters, and what to do next.
MRP was built for serious sellers and agencies who need more than a dashboard. Its fully customizable platform that adapts to the realities of different business models, whether you’re managing a CPG brand, scaling durable goods, or running a multi-client agency, so the metrics you see are always the ones that drive real decisions.
At the core of MRP is a simple but powerful belief: data without context is just noise. Every insight is designed to connect numbers to outcomes, giving sellers a clear path toward stronger margins and smarter operations.
MRP’s platform includes:

  • Adaptive Analytics that mold to your specific business model, eliminating irrelevant noise and surfacing what actually moves the needle.
  • Contextual Profitability Insights that turn complex Amazon data into straightforward conclusions, so you always know where your profitability stands, what’s driving it, and where to scale next.
  • Dedicated Data Team providing hands-on support tailored to your business, so you’re never navigating complex data alone.

Starting at $47/month, MRP gives Amazon professionals the analytical firepower to make confident, profitable decisions at scale.

Specializations

Areas of expertise

POINT OF CONTACT
A young man with short dark hair, wearing a black shirt, smiles at the camera in front of a blue-purple gradient background.

Demian Lazurko

Founder & CEO
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