Xnurta

Xnurta is an AI-powered advertising platform built to help brands, sellers, and agencies grow their business across retail media — including Amazon, Walmart, Criteo, Instcart and more.

Managing advertising across multiple retail platforms is complex and time-consuming. Budgets, bids, keywords, placements, and targeting all need constant attention, and doing it well at scale is nearly impossible manually. Xnurta solves this by putting real AI to work — not simple rules or automated triggers, but a system that continuously learns from performance data and makes smarter decisions over time, the same way an experienced media buyer would, just faster and at far greater scale – built to work with you.

Xnurta’s platform covers the full advertising lifecycle: optimizing sponsored ads campaigns, uncovering deeper performance insights through advanced analytics, and extending reach with full-funnel, top-of-funnel targeting. Instead of managing each of these separately, partners get one connected system that grows smarter and more effective as it runs.

What sets Xnurta apart is the balance of intelligence and control. Many “AI” tools are really just automation dressed up — pre-set rules that react to triggers. Xnurta is different: it learns and adapts. At the same time, nothing happens as a black box. Every recommendation and change the AI makes is visible and explainable, and partners choose exactly how hands on or hands-off they want to be.
That’s why we describe Xnurta as a CoPilot, not an autopilot. Powerful AI that partners stay in control of, built to help them grow their business, not just manage campaigns.