A man with short brown hair and a trimmed beard, wearing a light gray blazer over a checked shirt, smiles at the camera against a plain, light-colored background.
Zachary Katzenstein President and Co-Founder

TraceFuse Solved a Problem Amazon Left Us Powerless To Fix

TraceFuse helped us remove thousands of bad reviews, restore product performance, and stay fully Amazon-compliant.

Hi there. My name is Zachary Katstein. I am the president and founder of ConvertOps, an omnichannel marketing agency. Before launching ConvertOps, I served as a CMO in the health and wellness space. And before that, I’ve been managing brands on Amazon for over a decade.

With that experience, I can say confidently that reviews and star ratings are the lifeblood of every Amazon PDP. We all know that. We understand it. And unfortunately, a few years ago, when Amazon removed the ability for brands to respond to reviews, it left brands semi powerless in terms of a response for misinformation, meritless reviews and complaints, oftentimes the ones that you can correct and fix with just a simple customer service call.

But without the ability to engage with customers, I did some research and due diligence and found TraceViews as a valuable option. So I gave them a shot back then.

TraceFuse operates within Amazon’s compliance. It’s a fully ethical way to follow-up on customer views, understand where the issues are through their dashboard still, documenting what reviews have been removed, but also restoring your performance, improving your BSR, improving your conversion rate, again, restoring that lifeblood of every single product. So a big part of what makes TraceFuse so great is Shane himself, the owner. He’s trustworthy, he’s straightforward, he’s genuine, he’s committed.

These are building blocks that you would want in any sort of partner. So I don’t ever consider what other options are out there. And truthfully, don’t think there are any.

What he has built has been phenomenal. I’ve seen it time and time again. I probably have over, I don’t know, call it a couple thousand reviews removed from TraceViews alone. And I consider it essential in the Amazon ecosystem these days. So give it a shot.

Zachary Katstein — president of ConvertOps and a former CMO with a decade managing Amazon brands — calls reviews the lifeblood of every Amazon product page.
When Amazon removed brands’ ability to reply to customer reviews, he saw firsthand how misinformation and fixable complaints could damage performance with no way to respond. After researching compliant solutions, Zachary chose TraceFuse and has relied on it ever since.

TraceFuse’s fully Amazon-compliant process gave his team visibility into issues, tracked removals through a clear dashboard, and consistently restored product performance across conversion rates and BSR.

What stands out most to Zachary is Shane’s transparency, integrity, and commitment, which he considers rare in the Amazon ecosystem. After seeing thousands of problematic reviews removed across his portfolio, he now views TraceFuse as an essential partner for any brand serious about protecting its Amazon presence.

What Other Customers Say About Us

  • A woman with long hair smiling is pictured next to a quote: “We can really better stand out against our Competitors.” Below the quote, the name Emily Anderson and Organicare are displayed.
  • A smiling man with short red hair and beard stands against a dark wall, arms crossed. Next to him, text reads: “Unfair reviews removed. Ratings soared. Your brand wins big.” Credit: Brian Bianchetti, CEO, People’s Choice Beef Jerky.
  • matthew papaconstantinou