A woman with long, wavy brown hair and blonde highlights smiles at the camera. She is wearing a sleeveless grey top and is posed in front of a plain light background.
Holly Kjar CEO & Founder, Maeband

Stop Negative Reviews: How Maeband Increased Conversions with TraceFuse

Holly from Maeband shares how TraceFuse eliminated the frustration of unfair Amazon reviews. By automatically removing negative feedback, TraceFuse boosted her ratings and conversion rates.

Hi. My name is Holly, and I am the owner of Maeband. I have been selling on Amazon now since two thousand seventeen. And I have to say as a small business owner, one of the best things about Amazon have been the reviews.

Because people come on and they see that your product is well known. They see that a lot of people have bought it, and they see how people like it. But also one of the frustrating most frustrating things about Amazon has been the reviews. Because you get customers that will order and leave one or two star negative reviews for things completely out of my control. Things like it arrived late or it didn’t arrive at all when all the shipping is done by Amazon, or maybe, like, they bought the wrong size and that was, you know, on the fault of them, but they leave a negative review on the product.

And so those kind of things are really frustrating, and TraceFuse has completely eliminated that frustration for me by getting rid of the reviews that are just, like, dumb, like, the negative reviews that shouldn’t be there. And they have helped me so much because as a small business owner, you know, I’ve got my hands everywhere, and I’m trying to do all these different things. And I wear all these different hats, And that is the one thing that they just take care of.

They just get it done. It’s just all automatic. I don’t have to worry about it. I don’t have to think about it, and it’s just done.

And then, you know, I pay as I go and as they remove remove the reviews. And I just, like, it is just such a relief to have them. So I highly recommend them. They’ve really brought up the re help get rid of the negative reviews and brought up the positive reviews and really increase the conversion rate.

And so I definitely recommend that you guys try them out.

From Review Frustration to Relief: Maeband’s Success with TraceFuse

Client Profile: Maeband

Maeband is a small business that has been selling on Amazon since 2017. As a small business owner, the founder, Holly, manages all aspects of the brand, making efficiency and reputation management critical to her success.

The Challenge: Unfair Negative Reviews

Despite providing quality products, Maeband faced significant frustration from “unfair” negative reviews—customers leaving one or two stars for issues entirely out of the brand’s control. These included shipping delays caused by Amazon, non-delivery, or customers ordering the wrong size and blaming the product. For a small business owner wearing many hats, manually managing these disputes was a constant stressor.

The Solution: Seamless Automation

TraceFuse stepped in to manage and eliminate these unwarranted negative reviews. The process is entirely automated, allowing the owner to focus on other areas of the business without having to worry about monitoring feedback. The “pay-as-you-go” model ensured that the service was cost-effective and tied directly to successful removals.

The Results: Higher Ratings and Conversions

By removing irrelevant and “dumb” negative reviews, TraceFuse helped highlight the true quality of Maeband’s products.

  • Reduced Frustration: The burden of managing feedback was completely removed from the owner’s plate.
  • Improved Reputation: By filtering out unfair negatives, the brand’s positive reviews became more prominent.
  • Increased Performance: The cleaner review profile led to a direct increase in the brand’s conversion rate on Amazon.

Recommendation

“It is just such a relief to have them. They’ve really helped get rid of the negative reviews and brought up the positive reviews and really increased the conversion rate. I definitely recommend that you guys try them out.” — Holly Kjar, Owner of Maeband

What Other Customers Say About Us

  • A smiling man in a light straw hat and shirt stands outside. Next to him, a quote reads: What stood out was the seamless and effective process of TraceFuse! - Bola Abdelmalek, Director of E-Commerce.
  • A man with a short beard, wearing a light blue shirt, smiles at the camera. Next to him is a testimonial saying, I am impressed by the seamless and stress-free process of TraceFuse by Spiro Koulouris, Owner, Gout and You.
  • A smiling man with short red hair and beard stands against a dark wall, arms crossed. Next to him, text reads: “Unfair reviews removed. Ratings soared. Your brand wins big.” Credit: Brian Bianchetti, CEO, People’s Choice Beef Jerky.