A man in a blue shirt takes a selfie in front of a stone bridge and moat, with trees and a historical building in the background.
Sam Alexander CEO, PMD Beauty

A higher star rating changed our sales and our conversion rate.

We worked with another group before TraceFuse with no success. Six months in, our ratings are up and so are our sales and conversion rate.

Hey. We’ve been working with TraceFuse now for about six months, and we’re starting to see some some great success. We worked with another group before TraceFuse that didn’t have any success, so it’s been fun to see TraceFuse get, reviews removed.

We’ve really seen a difference when you get a product that, say, has, like, a three point eight or a three point nine star and you get that into, like, the four, four point one, four point two. We’ve seen a difference in our sales and in our, conversion rate. We’ve also see it just be more accepted with, you know, work as we work with influencers and and content creators. Seems like they’re more excited when you have a higher star rating. So there’s obviously a ton of benefits for having a higher star rating on Amazon.

I would highly recommend using TraceFuse. I have no problem, you know, suggesting them to to other friends that work on Amazon, and we’re excited to see, what they can continue to do.

How PMD Beauty Boosted Star Ratings And Conversions With TraceFuse

Sam Alexander, CEO of PMD Beauty, wasn’t dealing with a listing in crisis. He was dealing with something quieter: products stuck at 3.8 and 3.9 stars, held there by reviews that shouldn’t have been on the page. Any Amazon seller knows that band — the product is fine, but the rating says “maybe.”

PMD Beauty had already tried to fix it. A previous provider delivered nothing, a familiar outcome in a space where plenty of companies promise review removal and few can explain how they work within Amazon’s rules to get there.

TraceFuse identifies reviews that violate Amazon’s policies and files cases through the proper channels, with Amazon deciding each outcome. Six months in, PMD Beauty’s products had moved from the high 3s into the 4.0-4.2 range — and Sam saw it in both sales and conversion rate.

“We’ve really seen a difference when you get a product that, say, has like a 3.8 or a 3.9 star and you get that into like the 4, 4.1, 4.2. We’ve seen a difference in our sales and in our conversion rate.”

The benefit Sam didn’t anticipate came from outside the listing. Influencers and content creators were noticeably keener to work with products that already looked well-reviewed, meaning a suppressed rating had been quietly costing PMD Beauty marketing reach on top of sales.

What Other Customers Say About Us

  • matthew papaconstantinou
  • A man wearing a black cap is shown next to a quote that says, TraceFuse boosted our rating and sales. Set it, forget it! Below the quote: Dave Toole, Director– Wagging Tailor, with a blue shield logo.
  • A smiling man in a blue shirt is next to a text box that says, “Boost ratings fast. TraceFuse clears negative reviews!” Below is the name Dylan Ralston, Founder of Superfoods Company, and a logo with a stylized “TF.”.